Coaching, mentoring and strategy
for powerful creators
UNIVERSAL VERNACULAR is a visual design studio founded by Johnny Hu in Taipei. Our approach helps clients to craft visual narratives that resonate with audiences across the globe, always with care to remain rooted in local contexts over trends.
Specializing in brand design, printed matter, advertising, and art direction, the studio works across Mandarin Chinese, English, and Japanese languages, collaborating with brands and creators around the world.
SERVICES
1. Art Direction
2. Brand Design
Brand Strategy
Visual Identity
Logo Design
Brand Guidelines
Brand Campaign
3. Editorial Design
Books & Magazines
Booklets & Publications
Posters & Flyers
Brochures & Pamphlets
4. Packaging Design
5. Web & Digital Design
Website Design
Digital Campaigns
Social Media Campaigns
SERVICES
1. Art Direction
2. Brand Design
Brand Strategy
Visual Identity
Logo Design
Brand Guidelines
Brand Campaign
3. Editorial Design
Books & Magazines
Booklets & Publications
Posters & Flyers
Brochures & Pamphlets
4. Packaging Design
5. Web & Digital Design
Website Design
Digital Campaigns
Social Media Campaigns
UNIVERSAL VERNACULAR is a visual design studio founded by Johnny Hu in Taipei. Our approach helps clients to craft visual narratives that resonate with audiences across the globe, always with care to remain rooted in local contexts over trends.
Specializing in brand design, printed matter, advertising, and art direction, the studio works across Mandarin Chinese, English, and Japanese languages, collaborating with brands and creators around the world.
SELECTED CLIENTS
● 10/10 Apothecary / HK
● ANTA / CN
● Ara Fine Jewellery / TW
● Coltrane / CH
● Ever Rich / TW
● Genever Biohealth / TW
● GQ / TW
● Goethe-Institut / TW & DE
● Harper’s Bazaar Men / TW
● HOLO+FACE / TW
● Hsu Jing Yuan Studio / TW
● Hypebeast / TW
● Liquid Architecture / AU
● núll Skincare / TW
● Projext / TW, JP & CA
● Rhinoshield / TW
● Senden Kaigi / JP
● Smoke Machine / TW
● Syndicate / JP
● Taiwan Academy in Los Angeles / USA
● TEVA / TW
● TheCube Project Space / TW
● Timberland / TW
● UNIQLO / TW
● White Fungus / TW & NZ
● Zhi China / CN
SELECTED CLIENTS
● 10/10 Apothecary / HK
● ANTA / CN
● Ara Fine Jewellery / TW
● Coltrane / CH
● Ever Rich / TW
● Genever Biohealth / TW
● GQ / TW
● Goethe-Institut / TW & DE
● Harper’s Bazaar Men / TW
● HOLO+FACE / TW
● Hsu Jing Yuan Studio / TW
● Hypebeast / TW
● Liquid Architecture / AU
● núll Skincare / TW
● Projext / TW, JP & CA
● Rhinoshield / TW
● Senden Kaigi / JP
● Smoke Machine / TW
● Syndicate / JP
● Taiwan Academy in Los Angeles / USA
● TEVA / TW
● TheCube Project Space / TW
● Timberland / TW
● UNIQLO / TW
● White Fungus / TW & NZ
● Zhi China / CN
SELECTED CLIENTS
● 10/10 Apothecary / HK
● ANTA / CN
● Ara Fine Jewellery / TW
● Coltrane / CH
● Ever Rich / TW
● Genever Biohealth / TW
● GQ / TW
● Goethe-Institut / TW & DE
● Harper’s Bazaar Men / TW
● HOLO+FACE / TW
● Hsu Jing Yuan Studio / TW
● Hypebeast / TW
● Liquid Architecture / AU
● núll Skincare / TW
● Projext / TW, JP & CA
● Rhinoshield / TW
● Senden Kaigi / JP
● Smoke Machine / TW
● Syndicate / JP
● Taiwan Academy in Los Angeles / USA
● TEVA / TW
● TheCube Project Space / TW
● Timberland / TW
● UNIQLO / TW
● White Fungus / TW & NZ
● Zhi China / CN