UNIVERSAL VERNACULAR is a visual design studio founded by Johnny Hu in Taipei. Our approach helps clients to craft visual narratives that resonate with audiences across the globe, always with care to remain rooted in local contexts over trends.
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Specializing in brand design, printed matter, advertising, and art direction, the studio works across Mandarin Chinese, English, and Japanese languages, collaborating with brands and creators around the world.
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From fashion and art, to beauty, lifestyle, and culture, each of our projects are developed in close cooperation with photographers, stylists, developers, editors, translators, and other specialists across different fields.
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Johnny Hu is a graphic designer born in 1988 in Taiwan. She has spent over a decade working in-house and freelance for various design studios across Taipei, Berlin, Kyoto, and Tokyo.